The impact of technological change on businesses
Let’s step back for a moment to the end of the 18th Century. The first issue of the socio-political daily national newspaper “The Daily Universal Register” is released – the equivalent of today’s “The Times”. In the age of increasing importance of journalism and innovation, the newspaper is the best example of how technology affects the growth of every business. From the very beginning, “The Times” was of international importance with all the most significant leaders and representatives of the political world having read (and up until now, still read) this newspaper. Therefore, from the very beginning of its existence, the newspaper made sure to employ dozens of journalists, foreign and local correspondents, editors and graphic designers. The newspaper was also the first to invest in color photographs, and much later introduced computer editing. This was a true revolution. Texts that had to be typed manually or repeatedly rewritten on the type writer could now be edited with just one mouse click. The amount of words or characters could now be quickly checked, having the text ready to be sent to the editor-in-chief.
A journalist working in Eastern European countries provides an engaging description of the dynamic transition from typewriters and traditional mail to computer writing and e-mails: In 1990, we had to produce handwritten or typewritten text, yet two years later we had to be able to work on a computer quickly and efficiently. In 1999, we had to be autonomous in editing, adding photos, making consultations with graphic designers, making corrections, and placing the text in the newspaper; today we have to do all these things and on top of it all, prepare a short written paragraph for websites, social network sites and promotional videos.